AMPD 201H3 — Honors Fashion, Buying and Promotion in a Global Market
Fashion components, marketing theories and practices as they specifically relate to apparel, home goods, and other design driven products in the global market. Focus on principles and techniques on how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. International buying and promotional aspects of the apparel industry are emphasized. Lecture 3 hours per week. Prerequisite: AMPD major, AMPD 10103 and honors standing. (Typically offered: Fall and Spring) This course is equivalent to AMPD 20103 .
Prerequisites: AMPD 10103