AGEC 23003 — Introduction to Agribusiness
issues as they relate to the food processing, wholesale and retail sectors of the agricultural industry. Coverage of methods and tools agribusiness managers use to evaluate business opportunities. Case studies serve to communicate concepts of product distribution, design, promotion and pricing in the development of a marketing plan. Prerequisite: AGEC 11003 or ECON 22003 . (Typically offered: Fall, Spring and Summer)
Prerequisites: AGEC 11003, ECON 22003