ADPR 44703 — Account Planning
An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 and ADPR 37403 , each with a grade of B or better. (Typically offered: Fall and Spring) This course is cross-listed with AAST 44703 .