ADPR 44503 — Media Planning & Strategy
Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements and the development of media plans, with an emphasis on social media platforms. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 and ADPR 37403 , each with a grade of B or better. (Typically offered: Fall and Spring)