ADPR 40003 — Advertising & Public Relations Research Methods
Examines how to understand, evaluate, and conduct communication research for advertising and public relations. Focuses on using research theory, data collection and analysis to provide actionable insights for clients and organizations. Prerequisite: A minimum of 60 completed or in progress hours. Completion of JOUR 10303 with a grade of C or better and completion of either JOUR 10003 with a grade of C or better or completion of JOUR 11000 . (Typically offered: Spring)
Prerequisites: JOUR 10303, JOUR 10003, JOUR 11000