ACOM 43403 — Communication Campaigns in Agriculture
Students will develop understanding of the principles, practices and applications of social marketing, integrated marketing communications, advertising and public relations as they pertain to developing communication campaign strategies for the agricultural industry. Students will develop a communication campaign for an agricultural company and/or entity focused on a specific product or service. Prerequisite: Junior standing or higher, ACOM 42403 , ACOM 32403 , ACOM 31403 , and ( ACOM 21403 or AGLE 21403 ), or instructor permission. (Typically offered: Spring Odd Years)
Prerequisites: ACOM 42403, ACOM 32403, ACOM 31403, ACOM 21403, AGLE 21403