AAST 44703 — Account Planning
An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Corequisite: Lab component. Prerequisite: Minimum 90 hours completed, no in-progress hours or coursework accepted, 2.5 overall GPA, JOUR 10303 with a grade of C or better, and ADPR 37203 and ADPR 37403 , with a grade of B or better. (Typically offered: Fall and Spring) This course is cross-listed with ADPR 44703 .
Prerequisites: JOUR 10303, ADPR 37203, ADPR 37403