MKTG4320 — International Marketing

3 credits · 3 hours

The application of marketing principles to international trade. Familiarizes the student with the problems and perspectives of marketing within multinational corporate settings. The ability to analyze marketing decisions as they relate to overseas markets is stressed. Term P Elective: (E)

Prerequisites: MKTG3300

Part of

• Business Administration, International Business Concentration, B.S.
• Business Administration, Marketing Concentration, B.S.
• International Business Minor
• Marketing Minor

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