MCOM4318 — Public Relations Cases and Campaigns
Study of the issues and challenges of the public relations practice through a critical examination of historical and active cases that cover a broad spectrum of situations. Students will develop from case analysis an understanding of public relations theories and techniques of effective campaigns in a variety of situations. Students create a comprehensive public relations campaign for a given client by applying a campaign process model that integrates research, planning, implementation, and evaluation.
Prerequisites: MCOM3320, MCOM3355, MCOM3356