HOSP30203 — Hospitality and Tourism Marketing
HOSP 30203 - Hospitality and Tourism Marketing HOSP 30203 - Hospitality and Tourism Marketing 3 Lecture Hour(s) An introduction to the hospitality and tourism industry in relation to marketing. The course will cover basic marketing concepts and research methods to apply and deliver within the given service market. Topics include: service marketing, consumer behavior, market segmentation, target marketing, service and promotion planning, and competitor analysis.