MKTG48573 — (was 4385) Marketing Management

Add to Bookmarks Three credit hours. Was MKTG 4385. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized.

Prerequisites: MKTG35073, MKTG35503, MKTG41073, ADPR30003, MKTG35373