MKTG45573 — (was 4355) Advanced Professional Selling

Add to Bookmarks Three credit hours. Was MKTG 4355. Advanced techniques of salesmanship, field application of selling techniques, and improving communications skills. Key focus is key account selling and relationship management. Problem-solving as the basis of consultative selling. Business-to-business emphasis.

Prerequisites: MKTG35073, MKTG35373

Part of

• Finance, Real Estate Emphasis, B.B.A.
• International Business, B.B.A.
• Management, B.B.A.
• Marketing, B.B.A.
• Professional Selling Minor
• Professional Sales Certificate of Proficiency

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