MKTG42073 — (was 4320) International Marketing

Add to Bookmarks Three credit hours. Was MKTG 4320. Introduction to the major dimensions of the international marketing environment. Study of planning for and managing international marketing operations. The focus is on strategies, procedures, and structures for dealing with the particular problems and challenges arising in the international marketing process.

Prerequisites: MKTG35073

Part of

• International Business, B.B.A.
• Marketing, B.B.A.

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