MCOM28043 — (was 2380) Public Relations Principles

Add to Bookmarks Three credit hours. Was MCOM 2380. An examination of the evolution of strategic public relations, its impact on organizations and publics, the principles, processes, theory, and planning that directs strategic public relations in all fields as well as the ethics and values that an organization must use to shape the successful implementation of a strategic public relations plan.

Part of

• Mass Communication, Strategic Public Relations Emphasis, B.A.

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