ADPR31003 — (was ADVT 3310) Advertising IMC Development

Add to Bookmarks Three credit hours. Was ADVT 3310. Fundamentals of advertising from the advertiser’s perspective as an integrated element of the promotion mix are covered, including the administration of advertising campaigns, budgets, media planning, and advertising research.

Prerequisites: ADPR30003

Part of

• Marketing, B.B.A.

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