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MKTG40363 — Services Marketing

3 credits · 3 hours

MKTG 40363 - Services Marketing MKTG 40363 - Services Marketing UAFS Legacy Course Number: MKTG 4033 Lecture pring Application of marketing principles and strategic decision making in the context of the delivery of service products (in both the consumer and business-business marketplace). Preparation for a managerial career in a services economy. Prerequisite: MKTG 34303 - Principles Of Marketing Management and admission to the business program, or consent of instructor

Prerequisites: MKTG34303

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