MKTG34303 — Principles Of Marketing Management
MKTG 34303 - Principles Of Marketing Management MKTG 34303 - Principles Of Marketing Management UAFS Legacy Course Number: MKTG 3013 Lecture all, Spring A comprehensive introduction to the concepts, activities, and decisions involved in the marketing function. Student critical thinking, interpersonal communication, and leadership skills are enhanced via the strategic application of marketing mix variables (i.e., product development and management, promotion, distribution, and pricing). Prerequisite: admission to the business program or consent of instructor