MKTG31263 — Consumer Behavior
MKTG 31263 - Consumer Behavior MKTG 31263 - Consumer Behavior UAFS Legacy Course Number: MKTG 3123 Lecture pring Application of behavioral and social science theories, concepts, methods, and research findings to the understanding of consumer acquisition, consumption, and disposal behaviors as the basis of marketing decision making. Prerequisite: MKTG 34303 - Principles Of Marketing Management and admission to the business program, or consent of instructor
Prerequisites: MKTG34303