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BUSI 20033 — PROFESSIONAL SELLING/ADVERTISING

3 credits · 3 hours

A course specifically designed to teach the tools of professional selling and advertising methods. Students will learn successful sales techniques for retail and non-retail customers, how to develop an advertising program for products and services and the appropriate medium to use. Formerly ETR 2003.

Prerequisites: MKTG 20003, ENGL 10103, BUSI 10033

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