BUS 275 — Advertising in a Social Media Era ◊ #

Advertising involves the understanding of three critical issues to support the marketing communication of the organization, which are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision via the Web. (formerly Principles of Advertising)

Prerequisites: BUS 127

Part of

• Social Media Digital Marketing Certificate Pathway: Social Media Digital Marketing Certificate Type: Basic Curriculum Code: BUS.SOC.CERT

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