MKT284 — Social Media Marketing
Surveys the use of social networks and online communities such as blogs, wikis and virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online. Lecture 3 hours.
Part of
- Entrepreneurship, Career Studies Certificate
- Management Specialization: Small Business Management and Entrepreneurship, Associate of Applied Science
- Personal Training and Fitness, Career Studies Certificate
- Photographic Media Arts, Career Studies Certificate
- Studio Arts Specialization: Glass, Associate of Applied Arts
- Studio Arts Specialization: Photographic Media Arts, Associate of Applied Arts