MCM 140 — Introduction to Advertising
Students learn about advertising theories and techniques by studying history, functions, the importance of marketing, behavioral science, and aesthetics. Topics include ad agency organization, campaign planning, and media placement and production (radio, television, print, point of purchase). This will be accomplished through lectures, discussions, and campaign analysis. Prerequisites: Reading Proficiency
Part of
- Focus Area: Communication
- Bachelor of Arts in Film, Television, and Video Production: Webster University
- Bachelor of Arts in Integrated Strategic Communications: Webster University
- Bachelor of Arts in Interactive Digital Media: Webster University
- Bachelor of Arts in Media Production and Master of Arts in Strategic Communications: Webster University
- Bachelor of Arts in Media Production: Webster University
- Bachelor of Arts in Sports Communication and Master of Arts in Strategic Communications: Webster University
- Bachelor of Arts in Sports Communication: Webster University