BUS236 — Consumer Behavior
BUS 236 - Consumer Behavior BUS 236 - Consumer Behavior 3 Credit(s) Marketing strategy and tactics explained based on explicit or implicit beliefs about consumer behavior. Included are external influences to buying, internal influences, the consumer’s buying decision process, social and ethical issues in consumer behavior. Presents information search and consumer research methods as well as ultimate consumer and industrial buyers. Course Type: Lecture Tuition Tier: Base Delivery Method: Online Course Learning