BUS232 — Advertising & Sales Promotion
BUS 232 - Advertising & Sales Promotion BUS 232 - Advertising & Sales Promotion 3 Credit(s) Introduction to theory, practice, and techniques of advertising. Consideration of role of advertising and sales promotion. General survey of kinds and purposes of media, psychological implications of typical appeals, and limited practice in promotional programming. Coordination of advertising display and publicity in context of realistic sales promotion programs. Course Type: Lecture Tuition Tier: Base Delivery Method: In-Person Course Learning