BUS230 — Principles of Marketing
BUS 230 - Principles of Marketing BUS 230 - Principles of Marketing 3 Credit(s) Introduces consumer and institutional behavior patterns and overall role of marketing in the economy. Examines marketing process and its functions, together with marketing mix (place, product, price, and promotion). Presents psychological and societal motivations that translate need through demand to satisfaction. Provides means to evaluate firm’s capabilities, develop marketing strategies, and introduce marketing techniques to meet