BSMT 110 — Salesmanship
Credit Hours: 3 Prerequisite: ENGL 070 with a grade of C or higher or equivalent reading placement scores. Introduction to the study of selling as a major function of the marketing mix. Topics include developing customer relationships, social selling, presentation strategies, solutions development, and negotiating skills. Each student will conduct recorded and live role play presentations and an automated role play simulation. Offered Fall and Spring.