GDMA1465 — Identity Design & Branding
In this course, students will learn the elements that combine to create an effective identity design. Representative and metaphoric symbols will be explored as they relate to modern identity design, as well as effective use of color and type. Branding and rebranding theories will be discussed and practiced as students conduct research to support their identity and branding decisions. Location: CEC Classroom
Prerequisites: GDMA1122, GDMA1126, GDMA1136, GDMA1354