EVOM1060 — Customers and the Event Experience
This course engages students in the dynamics of event management, focusing on visitor motivations and service delivery within the hospitality and tourism sectors. By examining key elements of event planning, such as first impressions, ticketing, hospitality, and the customer experience, students will gain insights into how events influence economic development and customer satisfaction. The curriculum emphasizes the importance of understanding visitor motivations, applying Experience Economy Theory, and delivering exceptional customer service to meet the evolving demands of the industry. Through practical applications and theoretical frameworks, students will develop the skills necessary to create effective service strategies for events and venues. Location: O Classroom