MAR2723 — Social Media Implementation
MAR 2723 - Social Media Implementation Add to Catalog Portfolio MAR 2723 - Social Media Implementation This course emphasizes the development and implementation of a marketing strategy with an emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-marketing plan, market segmentation and targeting strategies, customer relationship management techniques and the differentiation of owned and paid media. Terms all, Spring, Summer Classification: A.A. Transferable Hours: 3