MRK2101 — Principles of Marketing Management
MRK 2101 - Principles of Marketing Management MRK 2101 - Principles of Marketing Management 3 Cr. Hr(s). Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings. Prerequisite(s): ECO 2180
Prerequisites: ECO2180
Part of
- Business Administration, AS
- Accounting, AAS
- Business Management, AAS
- Business Management/Entrepreneurship, AAS
- Digital Marketing, AAS
- Business Management, CRT
- Business Transfer, CRT
- CPA Exam Eligibility: Business Component, CRT
- Digital Marketing, CRT
- Entrepreneurship, CRT
- Digital Marketing Analytics, STC
- International Business, STC
- Supervisory Skills, STC