BUS 174 — Marketing Principles 3 unit(s)

This course introduces students to the fundamentals of marketing by exposing them to planning, producing, storing, promoting, selling, and distributing commodities. In addition, the student will focus on the importance of market research, market segmentation, consumer behavior, marketing plans, and advancements in e-business and the internet.

Part of

• Associate of Science in Business (AS)

Source ↗

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