MKTG6023 — Strategic Marketing

MKTG 6023 - Strategic Marketing MKTG 6023 - Strategic Marketing The study of elements that affect managerial decisions in marketing. Emphasis is placed on analysis, planning, implementation, and control of marketing programs in a competitive environment utilizing the case method and/or computer simulations. Fall, spring.

Part of

• Business Administration, BBA/MBA 4+1 Program

Source ↗

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