MKTG4043 — Retailing

MKTG 4043 - Retailing MKTG 4043 - Retailing A study of the business activity of selling goods or services to the final consumer using traditional and e-commerce models. Topics include basic retailing practices and procedures, current technologies, managing the buying, pricing, promotion, layout, security, and the physical or online location of the retail organization. Fall.

Prerequisites: MKTG3033

Part of

• Business Administration: Entrepreneurship, BBA
• Art and Design: Interactive Media and Marketing, BFA
• Entrepreneurship Minor for Business Majors
• Entrepreneurship Minor for Non-Business Majors

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