BUS 124 — International Marketing 3 Units
Students will study the essentials of marketing in the global market emphasizing areas necessary for developing and implementing a successful international marketing operation. Topics include: the dynamic global economy, differences in cultural, legal, political, social and economic systems, product development, pricing strategies, selection of distribution channels, logistics management, and promotional strategies.
Part of
- Business - Entrepreneurship - Associate in Science
- Business: Entrepreneurship - Certificate of Achievement Level 3
- Business - Management - Associate in Science
- Business: Management - Certificate of Achievement Level 3
- Business - Marketing - Associate in Science
- Business: Marketing - Certificate of Achievement Level 3