BUS23 — Advertising
Units: 3 Hours: 54 hours LEC Grade Options: Letter Grade Term Typically Every term This course is an introduction to advertising principles and techniques. The course includes the theory and role of advertising in our global economic system. The course includes principles of layout and copy, advertising production, and media selection. The course also focuses on integrated marketing communications and advertising using online and social media. (HBCU, CSU)
Part of
- Business Certificate of Achievement
- Business, AS
- Graphic Arts Certificate of Achievement
- Merchandising Certificate of Achievement
- Real Estate Certificate of Achievement
- Real Estate Salesperson Certificate of Achievement
- Retail Management and Merchandising, AS
- Small Business Certificate of Achievement
- Social Media Certificate of Achievement