BUS21 — Marketing
Units: 3 Hours: 54 hours LEC Grade Options: Letter Grade Term Typically Every term This course is an introduction to the field of marketing. The course provides a background for more specialized study in fields of advertising, selling, and retailing. Topics include: the marketing concept; market segmentation; consumer and organizational buying behavior; channels of distribution; personal selling; pricing; and the use of new technologies. (CSU)
Part of
- Business Certificate of Achievement
- Business, AS
- Entrepreneurship Certificate of Achievement
- Logistics and Transportation Supervisor Certificate of Achievement
- Merchandising Certificate of Achievement
- Real Estate Salesperson Certificate of Achievement
- Retail Management and Merchandising, AS
- Retail Management Certificate of Achievement
- Small Business Certificate of Achievement
- Social Media Certificate of Achievement
- Winery Sales and Marketing Certificate of Achievement