MRKG 1311 — Principles of Marketing

3 credits · 3 hours

This course is an introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Part of

• Business, Associate of Applied Science
• Entrepreneurial and Small Business Management, Associate of Applied Science
• Business Management, Level 2 Certificate
• Culinary Arts, Pastry Chef Specialty, Associate of Applied Science

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