BUSN2110 — Principles of Marketing
BUSN 2110 - Principles of Marketing BUSN 2110 - Principles of Marketing 3 Credits Students will develop an understanding of the basic principles of marketing. Students will examine core marketing concepts (needs, wants and demands) and the elements used in developing a marketing plan, including consumer behavior principles, direct and online marketing, pricing strategies, advertising, sales promotion, public relations, personal selling and product distribution. Current marketing trends will be discussed. 3C/3/0/0
Part of
- Business Transfer Pathway Associate of Science Degree
- Digital Marketing Certificate
- Event and Meeting Management Certificate
- Hospitality Management Certificate
- Management Associate of Applied Science Degree
- Management Information Systems Transfer Pathway Associate of Science Degree
- Marketing Associate of Applied Science Degree
- Supply Chain Logistics Associate of Applied Science Degree
- Supply Chain Logistics Certificate