BUSN1444 — Advertising and Promotional Strategies
BUSN 1444 - Advertising and Promotional Strategies BUSN 1444 - Advertising and Promotional Strategies 3 Credits This course is designed to expose students to the many aspects and functions of promotional marketing. It will explore the role of advertising and other mass communications practices. Students learn about advertising principles to support the creation and management of media campaigns. Numerous topics will be explored, including uses of various media, legal and ethical responsibilities of advertisers, relationship advertising, and the process of developing creative strategies. 3C/3/0/0