BA223 — Principles of Marketing

3 credits · 3 hours

BA 223 - Principles of Marketing BA 223 - Principles of Marketing 3 Credit(s) Introduces students to the marketing concept, promotional and pricing strategies, consumerism, product and distribution strategies, governmental influence on marketing, marketing research, market segmentation, and consumer / industrial / government buying behavior. Course Learning

Prerequisites: BT103, BA101Z

Part of

• Social Media Technician
• Associate of Arts Oregon Transfer - Music Interest
• Business Skills
• For more information, contact the Business Department:
• Health Informatics Transfer to Oregon Tech
• Information Technology Transfer to Oregon Tech

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