MKT 220 — Advertising & Sales Prom 3 0 0 3
Prerequisite: None Co-requisite: None This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. MKT 223 Customer Experience 3 0 0 3 Prerequisite: None Co-requisite: None This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. MKT 225 Marketing Research 3 0 0 3 Prerequisite: MKT-120 Co-requisite: None This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.