MKT 120 — Principles of Marketing 3 0 0 3
Prerequisite: None Co-requisite: None This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. MKT 123 Fundamentals of Selling 3 0 0 3 Prerequisite: None Co-requisite: None This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.