MKT28403 — Business-to-Business Marketing
MKT 28403 - Business-to-Business Marketing MKT 28403 - Business-to-Business Marketing A study of the basic applications of marketing in the business-to-business environment. Logistics, supply chain management, and technological advancements in the field, including RFID and e-procurement, will all be discussed. The course will also explain the viability of promotional elements like trade journals, websites, and trade shows. pring Semester Hours: 3