MKT260 — Customer Service Management
MKT 260 - Customer Service Management Add to Catalog MKT 260 - Customer Service Management Examines the role of customer service in achieving a firm’s long-term goals; discusses the basic principles of effective customer service; and explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection, and training of customer service employees; motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.