HFT2500 — Hospitality Marketing

HFT 2500 - Hospitality Marketing HFT 2500 - Hospitality Marketing 3 hours Lecture, 3 credits Lower-Division College Credit The curriculum surveys tourism market segments, target markets, and niche markets; explores development of the “four Ps” of the Marketing Mix (i.e., product, price, placement, and promotion); emphasizes the importance of familiarization (FAM) trips in marketing; and reviews budgeting strategies and implementation. Search for Open Classes

Prerequisites: HFT1000

Part of

• Business Administration, AS
• Hospitality and Tourism Management, AS
• Event-Planning Management Certificate
• Food and Beverage Management Certificate
• Rooms-Division Management Certificate

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