MAR 1011 — Principles of Marketing
This course provides an overview of the field of marketing, with emphasis being placed on those interacting determinants of demand that make up the marketing environment economic, physiological, sociological and political factors. The legal restraints that make up the forces beyond management control, but are needed in the marketing decision-making process, are introduced.
Part of
- Business Administration AS to BS Transfer Program, Associate in Science
- Financial Services, Associate in Science
- Industrial Management Technology, Associate in Science
- Marketing Management, Associate in Science
- Office Administration, Associate in Science
- Business Development and EntrepreneurshipâCertificate
- EntrepreneurshipâCertificate
- Marketing OperationsâCertificate