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DWP2800 — Brand Identity Design

3 credits · 3 hours

Design, typeface, color, photography, imagery, text, composition and style come together to form a perceived brand for businesses, products and individuals. This course explores visual identity by creation of a brand and development of a system to communicate that brand through a series of print and digital collateral pieces. Principles of typography and composition are reviewed and expanded upon. Prerequisite(s): DWP 1040 and ENGL 1010

Prerequisites: DWP1040, ENGL1010

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