MRKT 132 — RETAIL MANAGEMENT

3 credits · 3 hours

Principles and practices in the management and merchandising of retail stores. Includes critical buying function, merchandising, promotional techniques, site selection, layout, staffing, market positioning and customer service. Total of 54 hours of lecture.

Part of

• Business Administration – Marketing Management – Associate in Science Degree, Certificate of Achievement
• Business Administration – Retail Management – Associate in Science Degree, Certificate of Achievement

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