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MKT101 — Introduction to Marketing

MKT 101 - Introduction to Marketing MKT 101 - Introduction to Marketing 3 -0-3 Marketing in business and other types of organizations. Emphasis given to manager’s role in development of marketing strategy: product planning, distribution, promotion, pricing, consumer behavior, industrial marketing, and market research. Minimum Placement Requirements English: None Reading: Placement into CCS 098 Math: None Prerequisites None

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