MAR2011 — Principles of Marketing (AA)
This course places emphasis on marketing-strategy planning. The topics covered include: the micro role in society and its macro role in business, the external environments affecting marketing, marketing research, behavioral features of the consumer market and intermediate customers, market segmentation and developing the marketing mix of product, place, promotion and price.
Part of
- Applied Technologies Management AS
- Business Administration and Management-Management, Supervision Concentration AS
- Business Entrepreneurship AS
- Marketing Management AS
- Supply Chain Management AS
- Business Administration and Management CCC
- Business Operations CCC
- Business Specialist CCC
- Marketing Operations CCC
- Sports Management Operations CCC